The New Face of Luxury Real Estate in Monaco: 

The Era of Young Investors

While the average age of property owners once ranged between 50 and 60, the trend has now reversed dramatically. Today, thirty- and forty-somethings are driving the luxury real estate market in Monaco. At PIRAS REAL ESTATE, our historic agency observes this shift on a daily basis: these new fortunes are no longer seeking merely a financial investment, but rather a connected, secure and vibrant place to live.

From “Belle Époque” to “Smart Living”: What Today’s Young Buyers Want

This new generation is no longer satisfied with traditional luxury. It demands modernity and functionality. Gone are bourgeois apartments requiring heavy renovations; demand is now soaring for turnkey properties.

Evolving Search Criteria

-Architecture & Design: Priority is given to contemporary penthouses, duplexes with rooftops, and apartments featuring clean, minimalist lines.
-Views & Natural Light: Panoramic sea views remain the ultimate criterion, now combined with large, usable terraces.
-Services & Smart Technology: 24/7 concierge services, biometric security, ultra-high-speed fiber optics, and smart home management have become non-negotiable standards.

The experts at PIRAS REAL ESTATE guide this demanding clientele toward properties that combine prestigious addresses with the functionality required for an international and mobile lifestyle.

The 4 Pillars of Monaco’s Appeal for Generation Y & Z

A Unique Tax and Business Ecosystem

For entrepreneurs and investors—particularly in sectors such as blockchain and artificial intelligence—stability is key. The absence of income tax for residents makes Monaco a transparent and sustainable tax hub, offering an ideal environment to grow rapidly expanding wealth.

The Ultimate “Safe Place”

In an uncertain world, Monaco’s absolute level of security is an invaluable luxury. For young families or high-profile executives, being able to walk freely at any hour wearing valuable watches or jewelry without concern is a freedom that has no price.

A Technological and Green Hub

Driven by the vision of the Sovereign Prince, Monaco is becoming a laboratory for Green Tech and sustainable luxury. The real estate market benefits from this diversified economy, which attracts innovative talent and capital. The Principality is no longer just a place of residence—it has become a global networking hub.

A “Glamour & Wellness” Lifestyle

Far from outdated clichés, Monaco now offers a lifestyle that strongly appeals to those under 40: relaxed Michelin-starred dining, high-tech fitness clubs, world-class spas, and immediate proximity to Italy and the French Riviera for effortless weekend getaways.

Mareterra, Le Renzo, Bay House: The Future of Monaco Real Estate

The real estate offering is evolving to meet this new demand. Major landmark developments embody this transformation. The Mareterra sea extension—with residences such as Le Renzo and Les Jardins d’Eau—as well as the Bay House complex, are redefining luxury standards through architecture by Renzo Piano, environmental certifications, private swimming pools and breathtaking Mediterranean views.

These residences are the preferred hunting ground for our clients. PIRAS REAL ESTATE benefits from privileged access to these opportunities, often before they reach the official market.

Investing with a Vision for the Future

The arrival of young fortunes confirms the long-term strength of the Monegasque real estate market. Investing in Monaco today is no longer just about securing capital—it is about embracing an exceptional lifestyle experience.
Combining 45 years of expertise with a resolutely modern vision, PIRAS REAL ESTATE is the natural partner for this new generation. We speak the same language: performance, responsiveness and exclusivity.

Come and discuss it with Mauro and Silvio PIRAS at our offices, located at the foot of Château Périgord.

PIRAS REAL ESTATE, your trusted partner for luxury real estate in Monaco—today and tomorrow.